The growth of video as the most creative and effective means of information sharing is undeniable and subtle at the same time. Streaming video is now incorporated into almost all mainstream news websites, retail and online shopping sites, business presentations, and social media networks, including Facebook and YouTube. As a fast paced and technologically fascinated society, it is easy to understand why consumers and advertisers prefer video over text…it’s quick, entertaining, and informative at the same time. However, a closer look at Internet marketing trends reveals some psychology behind why video is so effective, why we’ve only begun to see its potential, and what it can do for you and your business.

The connections of the Internet have transformed our means of communication by bridging the gap between time and space and allowing people all over the world to share visual information with each other at any time. With this level of communication, consumers are far more advanced and tech savvy, preferring to shop and make purchasing decision from their own home before they consult with whoever is selling it.

With video you can provide your consumers with honest and engaging displays of products, services, and their results. You can show them what separates you from the competition, why your message is important, and what they can gain in doing business with you or joining your cause. With streaming online video you can communicate with your audience through the internet but still show your face, let your voice be heard, and look them in the eye!

Video posted on websites, blogs, and YouTube further creates a space for a visual conversation in which customers can post their own videos, reviews, and replies while at the same time endorsing your video and services. Last year YouTube had over 400 million video views per day, while Facebook reached over 250 million users. KitDigital reported that in November 2009, “84% of the US online audience viewed a video.” A Forrester Research marketing trend survey has reported that “videos are 53x more likely than text to appear on the first page of search results.”

The Internet has provided an infinite space to market products and services, but our efforts are rendered useless if material doesn’t actually reach and influence our intended audience. Even before the Internet, the fundamental core of marketing has always been to understand your intended buyer, seek that human connection, gain costumer confidence, and create positive persuasion. Marketing options with video and fusion optimization are unlimited, fast, and absolutely necessary in achieving the human connection and trust required for your tech savvy customer to use your services and keep coming back.

Use of video is growing extremely fast and must be implemented in your marketing strategies and social media websites if you wish to remain relevant against the competition. Video speaks to everyone. It’s immediate, accessible, and enduring. Give your customers top-notch product representation and call Barton Creek Creative to get your company video, YouTube video, and blog site started today!